Florida A&M ATHLETICS

Graphic Designer & Social Media strategist

From the summer of 2021 to 2022, I had the opportunity to work with the athletics program at Florida A&M University, marking my inaugural role as a creative in a dynamic sports environment. During this time, I was responsible for producing a wide array of visual content that spanned multiple sports, including football, basketball, and baseball, each requiring a tailored approach to effectively engage different audiences.

My responsibilities encompassed the development of visually compelling marketing materials and promotional artwork aimed at enhancing the visibility of specific sporting events. I collaborated closely with team promoters to ensure that the graphics accurately represented the spirit of each event, thus fostering excitement and attendance.

Additionally, I crafted eye-catching graphics for digital advertising campaigns, which included social media posts and banner ads, strategically targeting our fan base. I also designed visuals for large stadium screens, ensuring that attendees enjoyed an immersive experience during games. My efforts extended to the creation of banners and signs placed throughout the campus, contributing to a cohesive branding strategy that promoted team spirit and university pride. Through these projects, I honed my skills in visual storytelling and learned how to effectively communicate the electrifying energy of college athletics.